What is Loop

What is Loop?

A tech enabled, global platform for people to feedback on the humanitarian and development Aid that they have received. It is a space for conversations to happen that will improve lives and change behaviour at scale.

The platform will result in:

  • People being able to raise their voice safely, have their questions answered promptly, and feel able to participate.
  • Service providers being able to: use peoples feedback to adapt services to better meet the needs of their users; use
  • Loop data to inform communications to address rumours; motivate staff and benefit from improved coordination.
  • Donors will have an increased understanding of field realities and trends, have additional data to inform their accountability mechanisms and decision making and ultimately get a better return on their investments.

The sector having enhanced levels of transparency and engagement (listening and learning) between all stakeholders (people, service providers, donors). This will result in additional data that can contribute to more data-driven decision making and ultimately be one part of a new accountability paradigm where people-level impact is given equal weight to financial accountability.

Four Design Principles

Decentralised Control
Open Data
Open Dialogue
Our Voices, Our Governance

The Loop platform features

Send feedback

when there is connectivity

Text messages

following a digital cash distribution, to request feedback

Free messaging systems

WhatsApp, Messenger, Facebook Lite...


Website in English, French, Spanish and Arabic.


of reply to your message

Voice to text

of reply to your message


of reply to your message

Loop is a tool to support broader engagement with people to improve lives and change behaviour at scale

Our next steps

Will you help us #shiftthepower ?

Global Platform

for anyone anywhere to self-initiate feedback on Aid they receive (100 million visitors a year)

Drive change to the Global Aid Sector

led by affected populations at the scale and flexibility of #metoo

Free to use

for all

If you are interested in becoming involved, or can assist in any way, please get in touch.